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The World’s Favorite Luxury Brands of 2018
Gucci
Gucci has become more popular than ever before due to its popularity amongst millennials and even Generation Z teens. Gucci is also the most searched for luxury brand according to statistics from Luxe Digital. Within the first three months of 2018, Gucci’s sales shot up a solid 48.7%. Gucci has become a staple brand for many influencers from people like Jeffree Star to the Kardashians, which definitely plays a big part in the appeal of Gucci to younger people. The most popular Gucci product as of recently is their double G logo belt that everyone seems to be wearing. It is one of the top selling luxury products of 2018.
Louis Vuitton
Louis Vuitton is one of the most valuable brands of 2018. With an estimated worth of 41-million-dollars, Louis Vuitton has become a very sought-after brand. Not only does Louis Vuitton lead in sales compared to its competitors, but Louis Vuitton’s Neverfull bag, specifically pre-owned, is one of the most popular, if not the most popular luxury item sold in 2018. This bag specifically also probably contributes to their high number of sales. Another big contributor to the brands popularity for this year was their collaboration with the Supreme brand that helped reach a younger audience for Louis Vuitton.
Hermes
Behind Louis Vuitton, Hermes is the second most valuable brand of 2018 with a worth of 28-million US Dollars. While Hermes is one of the most exclusive luxury brands that only a few can actually afford, it is without a doubt a status symbol that people will get their hands on if at all possible. Public interest of the Hermes brand also shows in their online statistics. They are the 4th most searched brand on the internet and the fact that Hermes just came out with a new online store also doesn’t hurt their online presence and their overall sales either.
Versace
Versace has had more growth than any other brand in the luxury fashion industry over the past few years. The reason for such fast growth in such a short amount of time is because of the hit crime show, “The Assassination of Gianni Versace: American Crime Story.” Another major contribution to Versace’s rising popularity in 2018 is the amazing Met Gala looks created by the Versace brand that was a huge hit on the red carpet. Some of these looks wore worn by big name celebrities such as Blake Lively, Zendaya, Kim Kardashian, and Gigi Hadid which inevitably caught the eye of their huge fan base.
Givenchy
Everyone loves a good royal wedding, and the one to watch in 2018 was the wedding of Prince Harry and Megan Markle. The dress worn by Megan Markle was a custom Givenchy creation, bringing much attention, popularity, and even honor to the Givenchy name. All eyes watching the royal wedding got to see this amazing Givenchy creation and gave the brand much credibility for the future. This also gives much reason as to why the Givenchy brand is a favorite of 2018.
Fendi
Fendi has risen in popularity very quickly this year compared to other luxury brands. The fast rise in popularity can be attributed to big names like Kylie Jenner, Nicki Minaj, and of course the infamous Kim Kardashian wearing their clothing. Kylie Jenner posted an iconic photo of her and her new born daughter, Stormi, strutting an iconic Fendi outfit. Kim Kardashian was also the face of Fendi’s #MeandMyPeekaBoo campaign with her daughter North West and her mother Kris Jenner. Fendi’s rise in sales soon followed these iconic moments and Fendi quickly jumped from being the number 17 top luxury brand to being one of the world’s top ten favorite brands in 2018.
Chanel
Chanel is almost always a top ten brand world-wide, but for 2018, behind Gucci, Chanel is the second most popular online luxury brand. You can always count on the fact that the Chanel brand will have high sales period because of the quality and classic products that everybody of every age seems to want to get their hands on. Behind Louis Vuitton, Hermes, and Gucci, Chanel is the fourth most valuable brand of 2018 with an estimated worth of 10 million US Dollars. It’s easy to see why Chanel manages to always stay on top. It is a classic luxury brand that offers both practicality and style. People also tend to love the history behind the Chanel brand as well and know they are buying something with meaning behind it.
Christian Dior
The Christian Dior brand has become very popular in the past year, not just for their amazing clothing and accessories, but mostly for their premium beauty products. The Christian Dior Brand is most popular amongst their online audience being the 7th most popular online luxury brand, which also makes Dior a very social media friendly brand.
Cartier
Cartier is yet another brand that has become popular amongst the younger generation and also another brand that has become popular because big-name celebrities. People like Kourtney Kardashian, James Charles, and Nikki Tutorials all own, if not multiple Cartier bracelets, and now everyone wants one. So many people are seeking after their own beautiful Cartier item that when one is made it is usually sold within a few days. Cartier is known for not having their bracelets stay on the shelf for very long. As of 2018, Cartier is the 7th most valuable luxury goods company with an estimated value of 7 million US Dollars.
Yves Saint Laurent
With an estimated worth of 3 million US dollars, Yves Saint Laurent is the 10th most valuable luxury goods company of 2018, just barely making the top 10. Saint Laurent is also the 14th most popular online luxury brand. People seem to mostly be in love with their cross-body bags and knee-high boots. This is yet another brand the Kardashian-Jenner clan loves and as a result we all love. Not necessarily just because they’re wearing the brand, but they introduced the brand in an iconic way and the people loved it. No matter how to brand reached such a high popularity in 2018, people are wearing the brand more than ever and it doesn’t seem to be going anywhere anytime soon.
